Performance Marketing Certification Course
Become a pro performance marketer in 20 weeks by learning strategies our mentors used and boost your campaigns to new heights.
Certification Program | Real-time Workshops | Mentorship Assistance
₹49,900 (Incl. taxes)
EMI starting from Rs. 5000/month
3 Assured Jobs/Internships with Added Assistance from Placement Support Program
Admissions closing on 10th September
Key Features of Our Performance Marketing Program
Curated especially for Marketing professionals, Founders & Agency owners and freelancers
20 weeks of Live Learning
80+ Hours of Live Sessions
The curriculum includes 15+ Live projects
1:1 interactions with industry professionals
5 Capstone Projects
Guaranteed Certification
100+ Hours of Recorded Sessions
Experts from NIIT, Razorpay & ICICI
Live Doubt Solving Sessions
Regular Assessments and Tests
10+ Live demo of ad campaigns
Is this course for you?
Welcome to our Performance Marketing Program! if you’re here, you might be wondering if this course is the right fit for you and if it will help you achieve your professional goals. Let’s explore who can benefit the most from this transformative program.
Are you a mid-level digital marketing or performance marketing professional looking to take your career to the next level? This course is tailored to your needs, providing advanced strategies and techniques to enhance your digital marketing prowess. From data-driven insights to optimizing campaign performance, we’ll equip you with the skills to excel in the ever-evolving world of online marketing.
Whether you’re a seasoned digital marketer or a marketing professional looking to expand your skill set, this course is your pathway to success. Explore the latest trends, tools, and strategies in the world of digital marketing. From SEO to content marketing and beyond, you’ll gain the knowledge and expertise needed to stay ahead in the competitive marketing landscape.
For founders and marketing agency owners, this course is an invaluable resource. Learn how to effectively manage marketing teams, build high-impact campaigns, and scale your agency or business to new heights. Discover the secrets to client acquisition and retention, ensuring long-term success in the dynamic marketing industry.
Are you a working professional in fields such as data analysis, web development, UX design, or product management? This course offers cross-functional insights, helping you understand the critical role marketing plays in your organization. Gain a holistic perspective on how marketing integrates with data, web technologies, user experience, and product development, empowering you to collaborate effectively and drive results.
If you’re a freelance marketer seeking to boost your career, this course is tailored to your needs. Learn how to attract clients, deliver exceptional marketing services, and build a thriving freelance business. From client management to pricing strategies, we’ll equip you with the tools to succeed as a marketing freelancer.
Social media marketers, this course is your ticket to becoming a social media wizard. Dive deep into platform-specific strategies, content creation, community management, and analytics. Elevate your social media game and learn how to harness the power of social platforms to achieve your marketing goals.
Are you a college student interested in the world of marketing? This course offers a valuable introduction to marketing concepts and practices. Explore the basics of marketing strategy, digital marketing, and social media. Gain foundational knowledge that can set you on a path towards a successful career in marketing upon graduation.
Words from Our Learners
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The Skill you will master
Digital Advertising Platforms
Data Analysis
SEO (Search Engine Optimization)
A/B Testing
Conversion Rate Optimization (CRO)
Google Analytics
Marketing Automation
Copywriting
Performance Tracking and Reporting
Budget Management
Audience Segmentation
Competitor Analysis
Email Marketing
Social Media Marketing
Landing Page Optimization
Content Marketing
Customer Relationship Management (CRM)
Mobile Marketing
Data Privacy and Compliance
Creativity and Innovation
The Tools and platforms you will learn
Top companies where our alumni work at
100+ students have already enrolled! Grab your seat quickly. The clock is ticking
Last date of application: September 10, 2024
₹49,900 (Incl. taxes)
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Course Curriculum
- Audience Segmentation
- Selecting Optimal Channels
- Competitive Intelligence
- Performance Marketing in B2B
- Performance Marketing in B2C
- Right a detailed report on Audience Reserch, Segmentation and Channel Selection.
- Prepare a comparative analysis report on the performance marketing strategies of the two companies and how it impacts their marketing efforts.
- Message Alignment
- Creating ads that resonate with your audience
- Ad Creativity – Building Blocks
- Crafting compelling ads that drive conversions
- Effective Ad Copy Frameworks
- Understanding the stages of your audience
- Funnel Development & Visualization
- Mapping out the customer journey
- Ad Evaluation
- Deconstructing and analyzing successful ads
- Audience Investigation Tools
- Methods to research and understand your target audience
- Voice of Customer (VOC) Research
- Gaining insights from customer feedback
- Value Proposition – Strategies and Templates
- Developing powerful value propositions
- Ad Copy – Structures and Blueprints
- Utilizing proven ad copy frameworks and formulas
- Craft a Compelling Ad Copy and Value Propositions
- A comparative analysis of an Ad Evaluation and Funnel Visualisation
- Comprehending Conversion Events
- Configuring Conversion Tracking
- Exploring Analytics Platforms
- Google Analytics Essentials
- Essential Skills for Google
- Tag Manager Implementation
- Segmentation: Leveraging Customer Data for Insights
- Analyzing Website Metrics and Data: Matomo Essentials
- Analyzing Website Metrics and Data: Matomo Essentials
- Set Up Conversion Tracking with Google Analytics
- Analyze Website Metrics and Data using Matomo
- Facebook Ads – Fundamentals and Beyond
- Google Ads – From Basics to Advanced Techniques
- Understanding Programmatic, DV 360 & Oracle Bluekai
- Crafting Cold Traffic Campaign Strategies
- Implementing Effective Warm Traffic Campaign Strategies
- Maximizing Hot Traffic Campaigns for Success
- Troubleshooting Strategies for Ad Campaigns
- Strategies for Scaling Successful Campaigns
- Create Effective Facebook and Google Ads Campaigns
- A programmatic ad campaign setup and Troubleshooting Strategies
- Understanding Awareness + Acquisition Channels
- Insights into Awareness Channels Reality
- In-Depth Analysis of Affiliate Marketing
- A Comprehensive Examination of Ad Networks
- Unveiling the Secrets of App Campaigns
- Programmatic vs. Direct Buying: Making the Right Choice
- Strategies for Building Targeted Audiences
- Crafting Irresistible Offers & Optimizing Ad Performance Strategies
- Design an Effective Media Plan for a New Product Launch
- Compare Programmatic and Direct Buying Strategies
- Ad Optimization through Automation – In-Depth Insights and Tips
- Understanding Attribution Basics
- Familiar Attribution Models in Use
- Advantages and Disadvantages of Popular Models
- Attribution Models for B2B and B2C Enterprises
- Tools for Automated Ad Campaigns
- Automating Budget, Bidding, Targeting, and Creative Processes
- Explore Attribution Models for B2B and B2C Enterprises
- Implement Automated Ad Campaigns with Budget, Bidding, and Targeting Automation
The curriculum and content are subject to revision based on industry trends and updates.
Want to master these modules?
Get in touch with us and we’ll help you get started on your learning journey!
Capstone Projects
E-commerce Optimization Project
Develop a comprehensive performance marketing strategy for an e-commerce website. The project should focus on increasing conversion rates, optimizing product pages, implementing A/B tests for different marketing channels, and maximizing ROI through various digital marketing techniques like SEO, SEM, social media advertising, email marketing, and retargeting.
App User Acquisition Campaign
Create a user acquisition campaign for a mobile app. The project should involve identifying target audiences, selecting relevant ad platforms (e.g., Google Ads, Facebook Ads), setting up campaign budgets, and measuring the campaign’s success using key performance indicators (KPIs) like cost per acquisition (CPA) and retention rates.
Local Business Online Presence Boost
Help a local business improve its online visibility and performance. The project should include tasks such as optimizing the business’s Google My Business profile, running localized advertising campaigns, managing online reviews, and devising strategies to drive foot traffic to the physical store.
Social Media Influencer Marketing Strategy
Develop a performance marketing plan that leverages social media influencers to promote a specific product or service. The project should involve identifying suitable influencers, negotiating partnerships, tracking campaign performance, and measuring the impact on brand awareness, engagement, and conversions.
Content Marketing & SEO Project
Design a content marketing and SEO strategy for a niche website or blog. The project should include keyword research, content creation, on-page and off-page SEO optimization, link building, and measuring organic traffic growth and search engine rankings.
Beyond Skills Lies a World of Opportunities. Grab Them.
Placements
Internships
Placements
Placement Assistance
Kickstart Your Performance Marketing Course Certification with Placement Assistance, Shaping You into a Skillful Sales Professional.
Career mentoring
100+ Hiring Companies
Resume Building
LinkedIn profile optimisation
Interview Simulation Sessions
Soft Skills Training
Internships
Internship Assurance
Acquire Your First Taste of the Industry While Still in College or During Your Career Restart by Participating in Internships with Major Companies
3 months assured Internship
100+ Hiring Companies
Resume Building
LinkedIn profile optimisation
Interview Simulation Sessions
Soft Skills Training
Consider Applying for these Positions Upon Program Achievement
- Performance Marketing Specialist
- Digital Marketing Manager
- Paid Media Specialist
- Search Engine Marketing (SEM) Manager
- Social Media Marketing Manager
- Email Marketing Specialist
- Web Analytics Manager
- Conversion Rate Optimization (CRO) Specialist
- Affiliate Marketing Manager
- E-commerce Marketing Manager
Meet the program Advisors
Vikas Anand
General Manager at NIIT Limited
Experienced business leader with 17 years in team management, sales, business development, and account management. Skilled in driving hyper-growth sales, data-driven results, and fostering a strong team culture.
Rasna Kapoor
Senior Manager
at Razorpay
Experienced HR Leader & Culture Mentor with 14+ years. Expert in analyzing human capital trends for positive outcomes. Collaborates on strategic workforce strategies with HR, Business CoEs & finance.
Guides leadership in executing effective human capital strategies.
Vipul Anand
Assistant Vice President
at ICICI Securities
16+ Years of Experience in Operations with a demonstrated history of working in the financial services industry. Skilled in Online Brokerage, Equities, Derivatives, Capital Markets, Mutual Funds, UATs, Product development, Process Optimisations and Back Office Operations.
Get Certified to Unlock Better Career Opportunities
How Does Career Catalysts Bridge the Gap to Make You Job-Ready?
Achieving a job your dream company demands more than just a degree. Career Catalysts provides a well-organized platform that empowers you to distinguish yourself in the competitive landscape.
Live Interactive Classes
Top-Notch Mentorship Sessions
Career
Guidance
Top Faculty & Industry Experts
Career Catalysts Certificate
Assured Internships
FAQs
Performance Marketing is one of the most sought-after skills for companies today, with numerous job opportunities across India. To excel in this competitive domain, a solid grasp of core principles is essential. Career Catalysts’ Performance Marketing course, tailored for newcomers, offers precisely that, along with an additional edge.
Geared towards recent graduates, our course provides hands-on real-world exposure through Live Projects and Case Studies in various facets of Performance Marketing.
Geared towards recent graduates, our course provides hands-on real-world exposure through Live Projects and Case Studies in various facets of Performance Marketing.
Performance marketing is a digital marketing strategy where advertisers pay only when a specific action, such as a click, lead, or sale, occurs. Taking a course on performance marketing can help you learn how to drive targeted traffic, optimize campaigns, and achieve measurable results, making it an essential skill in today’s competitive digital landscape.
Anyone interested in digital marketing, including entrepreneurs, marketing professionals, business owners, and freelancers, can benefit from a performance marketing course. It is suitable for beginners and experienced marketers looking to enhance their skills in data-driven and ROI-focused advertising.
Most performance marketing courses do not have strict prerequisites. Basic knowledge of digital marketing concepts can be helpful, but many courses are designed to cater to beginners, intermediate learners, and experts alike.
Yes, Career Catalysts offers performance marketing course that you can take from the comfort of your home.
A comprehensive performance marketing course may cover topics such as campaign planning, audience targeting, ad platforms (Google Ads, Facebook Ads, etc.), conversion tracking, A/B testing, analytics, budget management, and optimizing for better results.
Yes, the principles and strategies learned in a performance marketing course can be applied to various industries, including e-commerce, B2B, healthcare, finance, and more. The versatility of performance marketing makes it valuable across different sectors.
You don’t require any specific background to enrol in this Sales & Business Development training. To participate in Sales & Business Development learning from Career Catalysts, applicants should possess a reasonable proficiency in English and should be recent graduates.
Nevertheless, what we highly value in all our students is a genuine enthusiasm for Performance Marketing, above all else.
Nevertheless, what we highly value in all our students is a genuine enthusiasm for Performance Marketing, above all else.
What is the admission process to join Career Catalysts's Performance Marketing Certification course?
There are two methods to apply for the Performance Marketing Certification course at Career Catalysts.
1. If you have any inquiries about the program, you can click on the Talk To Our Learning Consultants button on the website. Our Learning Consultants will contact you and provide guidance accordingly. Once you’re ready, you can proceed to pay the admissions fee and secure your spot in the program.
2. If you’re eager to join the upcoming batch right away, just click on the Enroll Now button on the website. You will receive instructions on the subsequent steps to make the payment for the Performance Marketing course fees and gain access to the course materials.
1. If you have any inquiries about the program, you can click on the Talk To Our Learning Consultants button on the website. Our Learning Consultants will contact you and provide guidance accordingly. Once you’re ready, you can proceed to pay the admissions fee and secure your spot in the program.
2. If you’re eager to join the upcoming batch right away, just click on the Enroll Now button on the website. You will receive instructions on the subsequent steps to make the payment for the Performance Marketing course fees and gain access to the course materials.
Our Certification will facilitate you in Performance Marketing Specialist, Digital Marketing Manager, Paid Media Specialist, Search Engine Marketing (SEM) Manager, Social Media Marketing Manager, Email Marketing Specialist, Web Analytics Manager, Conversion Rate Optimization (CRO) Specialist, Affiliate Marketing Manager, E-commerce Marketing Manager. Given the expansive scope of this domain, our course will also equip you to seamlessly transition into any other role according to your preference.
Considering your office & college commitments, the Live classes for beginners in Performance Marketing are planned for every Saturday and Sunday, running from 7 pm to 9 pm.
You will receive access to a weekly collection of recorded sessions, totaling approximately 12-15 hours. These resources can be studied at your own preferred pace and convenience. However, it is advisable to allocate around 2-3 hours daily for self-study to make the most of the program.
Furthermore, every weekend, we host 2 hours of interactive Live sessions along with 2 hours dedicated to resolving doubts. The Live sessions feature Subject Matter Experts who delve into concepts comprehensively. During the doubt clearing sessions, you have the opportunity to directly address your inquiries to our dedicated Teaching Assistants.
Furthermore, every weekend, we host 2 hours of interactive Live sessions along with 2 hours dedicated to resolving doubts. The Live sessions feature Subject Matter Experts who delve into concepts comprehensively. During the doubt clearing sessions, you have the opportunity to directly address your inquiries to our dedicated Teaching Assistants.
